The Challenge of Hiring Top Talent: Why Job Board Posts are Ineffective.

Posted on May 31, 2023

One of the biggest challenges most companies face today is finding and hiring top talent. The process is time-consuming, expensive, and often yields disappointing results. Despite the plethora of job board sites available, employers are still struggling to attract the best candidates for their open positions. But why is this?

The answer is simple: great employees are not scouring want ads to get hired, they are sought after. Top performers in the job market are usually already employed or being recruited by other companies. They are not actively looking for new opportunities on job boards.  This is true of more than 90% of hires being made.  Top Performers are found, not enticed by a clever want ad.

So, what can employers do to attract and hire top talent? Here are a few strategies to consider:

  • Develop Your Employer Brand

Your employer brand is the image your company portrays to potential employees. It includes your values, culture, and reputation in the industry. Developing a strong employer brand can help you attract top talent by making your company stand out as a desirable place to work. Candidates want to work for companies with a positive reputation and strong values that align with their own.

  • Leverage social media

Social media is an invaluable tool for recruiting top talent. It allows you to reach a broader audience of potential candidates and showcase your employer brand. Use social media to share employee testimonials, company news, and job openings. Encourage your current employees to share job postings on their personal social media channels. This can help attract candidates who may not have otherwise seen your job postings.

  • Referral Programs

Employee referral programs are a cost-effective way to attract top talent. Your current employees likely have a network of industry contacts and can help refer qualified candidates to your company. Incentivize your employees to participate in referral programs by offering bonuses or other rewards for successful hires.

  • Partner with a Leading Recruiting Firm

Top recruiting firms are experts in sourcing and hiring top talent. They have access to a wider pool of talent and can help you identify and contact qualified candidates. This can save you time and resources in the hiring process. A recruiting firm can also help you develop a strong employer brand and attract top talent to your company.  Ask for references on the recruiting firm you interview.

  • Focus on Employee Retention

Retaining your current employees is just as important as attracting new ones. Happy, engaged employees are more likely to refer their friends and colleagues to your company. Additionally, investing in employee development and providing opportunities for growth and advancement can help you retain your top performers.


In conclusion, hiring top talent is not an easy task. Simply posting job openings on job boards is not enough to attract great employees. Employers need to develop a strong employer brand, leverage social media, implement referral programs, partner with recruiting firms, and focus on employee retention to attract and retain top talent. By implementing these strategies, companies can increase their chances of hiring the best candidates for their open positions.