Telling Your Company’s Story to Attract Top Talent
Posted on February 28, 2024
“How do you get candidates interested in a new job?” is one of the biggest questions I get when talking to a new client. I always say the same thing, “I tell them stories, that’s my job”. What I’m saying is that people buy into a great story. With that, here’s the story on how companies can attract great people by telling their story.
Why Tell Your Story?
The job market today is tough, and it takes more than just a hefty paycheck to attract the best talent. Job seekers want to connect with companies that have a captivating story, strong values, and an approach that puts people at the center. Every company has a past, a current situation and a plan on where they are going; a story! People love great stories; it becomes personal to them. This means companies need to humanize their brand and share their story to appeal to potential hires. Here are some ideas to achieve this:
Tell Your Authentic Story
When it comes to humanizing a company, authenticity is everything. Potential hires want to hear about the journey, the obstacles, and the victories that have shaped the organization. By sharing genuine stories about the company’s beginnings, growth, and impact, businesses can forge an emotional connection with job seekers. This might involve sharing personal anecdotes from the leadership team, highlighting employee achievements, or even showcasing customer success stories that bring the company’s values to life.
Showcase Your Company Culture
Job candidates these days are interested in the work environment and culture of a company. It’s crucial to highlight the unique aspects of your company culture that make it an exceptional place to work. This could involve sharing employee testimonials, offering behind-the-scenes glimpses into daily operations, and shining a light on company traditions or events. By providing insights into the day-to-day life at your company, potential hires can better envision themselves as part of the team.
Highlight Your Impact and Values
Job seekers are often motivated by a desire to make a meaningful impact and align themselves with organizations that share their values. Companies can humanize themselves by spotlighting the positive impact they have on their employees, customers, and the community at large. Whether it’s through sustainability efforts, philanthropic initiatives, or employee volunteer programs, highlighting the company’s values and impact can be a powerful way to attract like-minded individuals.
Employee Spotlights and Testimonials
Putting a spotlight on your employees is one of the most effective ways to humanize your company. Featuring employee spotlights, testimonials, and success stories can provide potential hires with insight into the diverse backgrounds, experiences, and career journeys within the organization. This not only humanizes the company but also demonstrates a commitment to employee development and growth.
Tell Your Story on Social Media
A strong and engaging social media presence can significantly contribute to humanizing your company. Platforms like LinkedIn, Instagram, Facebook and Twitter provide an opportunity to showcase your personality, values, and culture in a relatable and accessible manner. This could involve sharing behind-the-scenes photos, employee takeovers, live Q&A sessions, and storytelling through multimedia content.
In today’s competitive talent landscape, humanizing your company and selling its story to potential hires is a powerful strategy for standing out and attracting the right talent. By embracing real-life storytelling, showcasing company culture, highlighting impact and values, featuring employee spotlights, and maintaining an engaging social media presence, businesses can create a compelling narrative that resonates with job seekers on a deeper level. Ultimately, humanizing your company’s brand not only attracts top talent but also fosters a sense of belonging and purpose among employees, leading to a more vibrant and cohesive organizational culture. Go tell your story! I’d love to hear your thoughts and please follow me on LinkedIn for more thoughts and comments.